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This web page states the following, "Womens Organic Cotton Embroidered Logo Polo - White." Our analyzers saw that the web site also stated " Kids Leadbeaters Possum Organic Tee Red." The Website also said " Kids Leadbeaters Possum Organic Tee - Navy. Tasmanian World Heritage Vision and Values. Womens Bamboo Organic Planet Tee Eggplant. Mens Organic Cotton Mountain Ash - Moss Green. Mens Organic Cotton Planet Tee Dark Heather. Kids Koala Logo Organic Tee Aqua Print. New membership, renewals, donations, bequests." The website's header had organic cotton tees as the most important optimized keyword. It is followed by ethical apparel, organic t-shirts, and hoodies which isn't as highly ranked as organic cotton tees. The next words shop.wilderness.org.au uses is polos. organic baby was included and might not be understood by search crawlers.